Why Hybrid

In biology a hybrid is a cross between 2 animals or plants to modify some characters and build new varieties. A hybrid is the passage from one given form to another that contaminates the former


It is a hybridization that expresses products that are at the same time new, in expressive forms, meanings and uses, new in the ability to influence users' behavior, but at the same time rooted in a technical and artisan tradition.


The hybrid is the adaptation that transforms, without transformation there would be no development


In our daily work we always face this challenge, designing accessories that contains the characters of the traditional object but at the same time can also be used for new uses.


Hybridshoes it’s an example